The importance of neuroscience in the User Experience process

user experience

With the evolution of technology and user needs, the concept of User Experience has begun to have a different meaning in the process of creating a product, either physically or digitally, involving several areas of activity. In order to create products as close as possible to user needs, in addition to the ongoing research that they are doing, neuroscience has begun to be a new area of interest to the UX Designers, precisely because it provides a much more solid foundation on that they can build.

Let’s think a little bit… how our brain is working?

Before moving on, let’s do a simple exercise with something that we do daily to see how our brain works and how, in fact, “the magic” through which the information processing is happening. So, let’s take a website, for example. The eyes will receive visual information from the website and turn it into electrical pulses, then the information will be transmitted further through the optic nerve to the visual processing center, which is medically known as the occipital lobe. It then passes into the parietal lobe, where it is separated and analyzed, but it still has no significance, which will happen once it passes into the frontal lobe. If information gains meaning, it will then be stored in the long-term memory.

Image source: http://www.thinkerlife.fun/brain-anatomy-diagram/brain-anatomy-diagram-mesencephalon-midbrain-function-and-structures/

The frontal lobe

The frontal lobe is located in front of the cerebellum and is the largest, in size, of the lobes found in a healthy human brain. This is the center of our emotional (“How did I experience something?”) and cognitive networks (“This is how I experienced that.”).

Some of the most important functions of this lobe, which could facilitate the experience of a user with a physical or digital product, include:

  • reward and motivation. When the user uses a product that gives him a reward (gamification process), he/she will become faithful to it, precisely because most of the dopamine-sensitive neurons are located in the frontal lobe. Dopamine is the primary neurotransmitter when it comes feeling the pleasure (e.g.z when you eat a slice of your favorite cake), reward (e.g. when you have a badge in the application you use daily for counting your steps), attention (e.g. when the content you read is one that complements your knowledge of a particular subject) etc.
  • decision making. The decision-making process should be facilitated, especially for digital products, through the clarity of the reasons for choosing A, B or C. The more users have to choose from, the more they need information about. If A, B or C are ambiguous or the information it is not presented in an easy way, the more the user will try to find alternatives which will fit his/her needs. Let’s take an example, two websites on which similar products are sold, a site has review sections and the ability to see products at 360 degrees, and the other does not. When there is a similarity in products, the user will choose to use the site which provides more information to help him/her decide.
  • predicting the consequences of the actions. The more a product triggers a series of possible actions the user already knows or predicts, the more the product will be used by the user. This is happening because he/she is more comfortable with how to use it. These predictions may include patterns which are models that repeat and build the chain of experiences that a user can have. For example, a pattern with which the user is accustomed is to navigate a website and find the company/product logo on the left side or find the search item on the right side, etc.

The parietal lobe

Located behind the frontal lobe, the parietal lobe plays a key role in sensory perception and integration. Here, the information separation and language processing take place.

Linked to linguistic processing, one of the examples in this way, which has a negative impact on the processing, is the inconsistency of language in a digital product. Let’s take, for example, the Romanian language requires diacritics, and on some website, this thing is applied in combination with words without diacritics, also written in Romanian. In addition to being visually disturbing, users may feel a frustration that comes naturally from language processing because in many cases they have to spend more time reading (a few milliseconds, sometimes even seconds). For example, “will fall” (translated without diacritics: “va va cadea”) vs “will fall” (translated with diacritics: “vă va cădea”).

An example of an application that combines many of the parietal lobe functions is nightwalk.withgoogle.com. This includes visual and auditory information as well as spatial orientation and visual sign processing.

The temporal lobe

Located between the parietal and occipital lobes, the temporal lobe plays a key role in the processing of the auditory and the assignment of a meaningful audio or signal. But besides these vital functions it has, also deals with both memory and emotion.

A software product must provide a balance in terms of memory and emotion. For example, a website that has a clear structure provides the information the user needs, will also provide through this, trust to the user.

The occipital lobe

The occipital lobe records the characteristics of what we see and then passes the information to the other lobes to interpret it.

One of the most common practices that make reading difficult is the use of decorative fonts. Even they are not far from serifs or sans-serifs, are quite difficult to be interpreted by the visual cortex because it doesn’t find the forms as fast as in other situations.

Another handy practice helping read and then memorize is related to the text alignment. Even the justify alignment is more visually appealing, after several studies, the reached conclusion was that those forms created in the left alignment, are helping the reading process to be done more quickly. Also, the memorization of the text is easier when you have shapes in the text. However, text scanning, and not only, means another help for the brain. So, one of the easiest solutions to implement is to use as descriptive subtitles as often as needed.

“The enemy of memory isn’t time; it’s other memories.”
― 
David Eagleman, The Brain: The Story of You

David Eagleman, the Doctor in Neuroscience and the author of “Incognito. The brain’s life” said in a lecture once: “One brain neuron is as complicated as New York City.” Therefore, by taking this recital in mind, adding the cultural influence that a user can have, as well as his own patterns that he/she follows, it is becoming increasingly clear that the most in-depth research is which can help us develop products that are best suited to certain needs/requirements. Reducing cognitive load (like reminding, thinking, making decisions at every step) helps the brain not to make an effort so much that at the end of the day the user can have time and psychologically/physically availability, for example, do not have tired eyes, do not have headaches, etc. Even if it can be a rather difficult task, especially if we are assaulted by unnecessary information, extra actions, etc., we can start taking small steps, for example, replacing where possible the scrolling with the click because the effort that your brain will have will be minimal.

This article was written by Andreea Zenovia Popescu, UX consultant at Stefanini.

5G as The Backbone of Future Mobility

future of mobility 5g

As a leading automotive supplier, the HARMAN Connected Car team knows an important technology when they see one. After all, we were responsible for the world’s first single DIN radio/navigation system produced more than 20 years ago. But there is another paradigm shift on the horizon and it’s going to take a totally new type of connectivity for automakers to keep up—it’s going to take 5G.

The automotive industry is now at a critical intersection: communication, information, and control are all demanding new technology to support their impacts on everyday life. The car will need to adapt, so connectivity during transport is on par with connectivity at home and in the office. As it stands, the current 4G LTE network cannot provide the data rate or latency needed to keep a car connected to more demanding services and infrastructure networks. Essentially, vehicle-to-everything (V2X) communication won’t be possible without 5G, which can enable data rates up to 20 Gbps and ultra-reliable, low latency communications with only 1 ms delays. It will also allow for Massive Machine-Type Communications (mMTC) which sets the foundation for an IoT-powered future where a car can interact with millions of connected devices, from VR gadgets to smart traffic projects.

Not only will 5G be necessary to handle the technical requirements of future mobility, it will be needed as the role of the automobile changes. We see a future where many people will turn to car-sharing services to use a vehicle on-demand – and that vehicle could be entirely autonomous. Because this change won’t happen overnight, ensuring these types of vehicles interact safely with the legacy cars and trucks owned and piloted by human drivers today will be critical to the success of future mobility. 5G is currently the only network that can support a smooth transition period.

Another area where 5G benefits connected cars is safety. With the speed at latency of 5G, ADAS features become much more effective – including the ones already available today such as blind spot monitoring and lane departure control. As autonomy increases, cars will also need systems to manage cooperative driving, traffic congestion, pedestrian warnings, traffic light and speed advisories, and even fuel and charging station discovery. 5G provides network connectivity and communication capabilities that allow these systems to function properly to create an interactive vehicle ecosystem.

In as little as four years from now, the cumulative number of next generation internet-connected cars could reach 220 million. Each one will need control units that have never been seen before – such as HARMAN’s own Telematics Control Unit (TCU). This first-to-market 5G-ready control unit supports a host of functions, such as Firmware Over-the-Air (FOTA) which allows for seamless software updating, and V2X. Together with Samsung’s experience with telecommunications, the system can help enable 5G as the backbone of future mobility.

Find out more on Harman blog.

Why Convertible Cruising is NOT the Same Without HARMAN

harman audio convertible cruising

In the summer, linen replaces wool, menus switch soup for gazpacho, and when reaching for car keys drivers prefer convertibles. Open air vehicles are all about the x-factor: they trade structural rigidity, weight, and storage space for the enjoyment that comes with dropping the top. But another component to that x-factor is music. HARMAN understands the value of being able to bring your beach playlist with you on a summer day—many JBL speakers are wireless and waterproof, made with outdoor activities in mind. In convertibles, HARMAN adapts its audio systems so don’t have to worry about losing sound quality when they lose the roof, after all music makes driving fun cars even more fun.

Convertibles equipped with HARMAN systems are practically synonymous with summer vacations. For example, the Audi R8 Spyder, also known as Iron Man’s two-seater of choice, is remembered from the movie with Robert Downey Junior as Tony Stark speeding along the Pacific Coast Highway. The updated R8 Spyder has a Bang & Olufsen Sound System featuring 13 active loudspeakers, including two in each headrest so owners can blast AC/DC and channel their inner Tony Stark, even at high speeds with the roof retracted.

Acoustically, a convertible presents a challenge to the acoustic engineers, like Greg Sikora, Senior Manager, Head of Acoustic Systems Engineering Europe, for HARMAN who is tasked with tuning it.

“Without a roof, low frequencies, also known as bass, leak out from the cabin, and wind, engine and road noise flows in freely, and we have to accommodate for that,” said Sikora.

To address these difficulties, HARMAN devotes special attention to the convertible versions of cars equipped with our sound systems. Sikora explains HARMAN’s problem-solving process.

“Each automaker wants a customized experience for their drivers that reflect their unique brands and models,” explains Sikora. “HARMAN has the strongest and most diversified brand portfolio in the world that we tap into and then we work with our customers’ engineers to design audio systems – from sound and visual marks to user interface and integration.”

Specific to convertibles, HARMAN accounts for how the audio experience changes once the car is moving. Static tuning is important for red lights and parking lot speeds, but when the wind and engine rushes in at speed music can get washed out. In a clever approach, HARMAN systems automatically boost frequency bands most compromised by wind and engine noise when the car begins to travel faster, so drivers don’t have to reach for the volume knob every time they merge onto the highway.

In cars like the R8, the sound system is optimized for performance with the top down thanks to separate sound profiles for that style of driving.

Sikora attributed some of his team’s progress to ever-increasing computing power: “Thanks to improvements in Digital Signal Processor (DSP) memory and power that have compounded over time, cars can now include more tuning sets and offer more sophisticated noise compensation algorithms. In addition to the wide array of tone profiles available on modern cars, convertibles make adjustments to each when the roof is down.”

Sometimes, HARMAN engineers have to tackle inherent compromises with convertibles. In the case of the Audi A5, the convertible version was robbed of trunk space where the original subwoofer was positioned to make space for the folded roof. To make sure the experience isn’t compromised, HARMAN engineers introduced a new subwoofer design which features two subwoofers in separate locations.

When people think about their summer travels, they want to rev the engine, and blast the perfect soundtrack that makes them sing out loud as they speed down the open road. HARMAN’s attention to detail – on display in the R8 Spyder – powers this perfect scene , made even better when you’re lucky enough to hit the highway with the top down!

For more information: https://www.bang-olufsen.com/en/solutions/automotive/audi/r8-spyder

Meet the Partners for Codecamp in Iaşi | 27 October

partners iasi blog

Codecamp Iasi will be back on October 27. Don’t forget to register HERE

In the meantime, we want to thank our partners for being with us every step of the way.

Softvision

Established in 1998 in Cluj-Napoca, Softvision is now a big and global outsourcing company that provides great software product development services to their clients. Softvision expanded throughout Romania in Baia Mare, Bucuresti, Iasi and Timişoara. The company develops over 300 projects for over 100 clients from Europe and USA, in the following fields: software development, testing and quality assurance, mobile apps, UI/UX Design, support services and others.

Softvision is renowned for its Top 500 Fortune, Silicon Valley and Wall Street clients: Microsoft, Toshiba, Alcatel, Sharp, Swisscom, Sprint and others. In 2016, Softvision merged with well-renowned US-based Company SPI (Software Paradigms International), thus becoming an International Company with offices also in Canada, Australia, Brazil and India.

With the merger, Softvision gained new clients from the retail segment: Macy’s, Saks Fifth Avenue, Bloomingdale’s, Neiman Marcus, Lord&Taylor, Estee Lauder, Michael Kors. Softvision encourages their employees to work hard, play hard and to continuously learn through the Softvision University Program.

This was developed to offer full support to every individual in the company to reach the highest professional development level in accordance with their potential. Softvision University comprises 11 communities: .Net, Android, iOS, Web, DB, QA, Java, C/C++, DevOps, PM and Artificial Intelligence.

 

BRD Groupe Societe Generale

For most of the Romanian, BRD is a day to day presence, spread all over the country. We are a Top Romanian Bank and one of the companies listed at BVB. We have also a long history. Descendent of the National Industrial Credit Society, created in 1923, BRD was initially the Investment Bank of the Romanian country before becoming, in 1990, an universal bank. In 1999, Societe Generale became the majority shareholder of the bank. The French bank, one of the biggest from the euro are, with 145.000 employees in 66 countries and over 31 mil.  Clients from all over the word, transferred in Romania know-how that allowed us to become shortly one of the leaders of the Romanian market.

We constantly are looking to innovate ourselves, while offering to a wide public programs and products tailored, from kids to students and businesses of different sizes, comfort and  security. We have 2.3 mil clients and 780 branches. Our activity covers three major business lines: retail and IMM, big corporations and investment banking. With over 7.500 employees we are one of the biggest banking employers.

BRD is an important economic actor in the local economy but also we are an active social player, involved in the community through projects and programs that cover social, cultural and sportive areas.

We are proud to support technology and innovation in our country and we engage our efforts in developing key actors (the new generation of IT specialists and tech entrepreneurs ) for a digital society. Our main projects are  BRD First Tech Challenge, the Robotics Labs and Innovation Labs but we constantly continue to search and support initiatives, such as Codecamp,  that contribute to support the Romanian creators of technology and innovation. Furthermore we have developed a special offer for the IT segment through which we hope to answer  the daily banking needs of this public.  Find out more details on www.brd.ro/code

 

NTT Data

NTT DATA Romania provides development assistance and expert advice for customers across various industries, IT service providers, system integrators and software companies. The services offered cover the entire software development and management lifecycle. Currently the company serves over 300 clients in multiple countries, including Romania, Germany, Austria, Switzerland, Netherlands, Norway, Finland and USA.

The added value provided by NTT DATA Romania lies within the specific know-how of various business lines. This includes a thorough understanding of the main challenges felt by clients and the current economic environment. These aspects have significantly contributed to the growth of the company over the past 17 years, along with consistently enhancing customer experience.

 

Continental

Continental is a top-tier automotive manufacturing company that specializes in tyres, interior electronics, chassis components, brake systems, powertrain, tachographs and numerous other factors related to the transportation and automotive industries. Continental is divided into five sections: Chassis & Safety, Interior, Powertrain, Tyres, and Contitech. One of the company’s main areas of expertise is fuel consumption, attained via reduced-resistance tyres, more efficient fuel injection systems and hybrid propulsion systems.

 

 

Two programming aficionados, Daniel Dines and Marius Tarca, both Romanian, started writing the history of UiPath more than 12 years ago founding DeskOver – a software outsourcing company. The firm was building automation libraries and sharing them with developers from all over the world and software development kits for other organizations such as IBM, Google and Microsoft to embed in their own products. Our code was and is still used on literally millions of machines around the world, part of different products.

In 2012, the team has realized the market fit with Robotic Process Automation (RPA) and started orienting resources towards building a platform for training and orchestrating software robots, and one year later they launched the first UiPath Desktop Automation product line based on Microsoft Workflow Designer – specifically targeting the RPA market. It was was the year the company initiated its first RPA journey with Sutherland and Dell to automate business processes. Already hundreds of processed were being automated using UiPath.

In 2015, DeskOver became UiPath, and concluded its first partnerships with several global BPO & Consulting Firms such as: Cognizant, Capgemini, Symphony, NIIT, Genfour, Virtual Operations, Symphony. Hundreds of processes began to be automated using the UiPath RPA tool. A stream of international recognitions followed suit – Aecus recognized UiPath as a Prominent Technological Innovator, Horses for Sources positioned UiPath in the Winner Circle of their RPA blueprint.

In April 2016, UiPath oversaw the launch of Front Office and Back Office Server suites, and also made available the Studio Community Edition reaching 10,000 active members in 6 months.

2017 was clearly the year of global expansion for UiPath. In April, the company raised a $30 million series-A funding led by Accel to assist with company expansion and product development, focusing on Artificial Intelligence capabilities. UiPath continued to grow – teams scaling up and new locations opening globally: Tokyo, Singapore, Australia, Paris. UiPath Academy was born allowing thousands of people worldwide train with the UiPath RPA platform solution. UiPath’s footprint in the automation industry kept being acknowledged with several honouring titles – a global Leader and Star Performer in RPA (Everest Group), and – based on superior technology – as RPA industry leader (Forrester).

UiPath debuted its UiPath Forward event series in New York, which then continued to London and Bengaluru amassing more than 2000 customers, partners, analysts, thought leaders in the field of RPA to discuss its future and the impact on work and society.

At the beginning of this year, UiPath became a unicorn company! It raised $153 million Series B funding led by Accel, with Capital G (former Google Capital) and Kleiner Perkins Caufield & Byers as co-contributors. UiPath became the only RPA vendor to be named a Leader and Star Performer for two years in a row by the RPA PEAK Matrix survey conducted by Everest Group.

Half an year later, UiPath raises a new $225M funding Series C led by @CapitalG and @SequoiaCapital, becoming one of the fastest growing enterprise software companies in history.

UiPath is currently the enterprise RPA platform with the widest rate of adoption. More than 1800 enterprise customers and government agencies use it to rapidly deploy software robots.

UiPath’s presence extends now to 16 countries throughout North America, Europe and Asia, and employs more than 1700 people.

 

logo harman

Were you aware that Harman designs, manufactures and markets a wide range of audio, lighting and infotainment solutions for the automotive, consumer and professional markets?

For example, did you know they engineer the infotainments systems for BMW (iDrive), Mercedes-Benz (COMMAND), Audi (MMI), Chrysler (Uconnect) and many more?

More than 25 million automobiles on the road today are equipped with Harman audio and infotainment systems.

But HARMAN stands for more than just great sound. We help create great lifestyle experiences for today’s connected generation.

HARMAN’s innovative and highly integrated infotainment technologies offer automakers the most complete solutions for advanced navigation, intuitive user interfaces, integrated audio, device connectivity, cyber security, and connected safety, just to name a few.

From Boston to Berlin to Bangalore, HARMAN is delivering a dynamic in-car experience for an increasingly connected world.

 

Oodrive, the trusted partner for sensitive data management.

Oodrive’s highly secure Cloud Solutions help organizations turn trust into business performance. A European leader in sensitive data management, Oodrive provides Digital Workplace solutions for professionals to Share, Save and Sign their sensitive data, meeting the most demanding international security certifications. Today, the French group employs close to 400 staff and has offices in Europe (France, Germany, Belgium, Switzerland and Spain), Brazil and Asia. The Paris Research & Development center hosts 150 employees with a passion for innovation.

Oodrive’s Cloud Solutions are used by more than one million users in 15,000 companies of all sizes and across all sectors, in more than 90 countries and in 14 languages. Customers include some of the largest global corporations such as BMW, L’Oréal, Danone, Nestlé, American Express and Universal. To meet their needs for sovereignty and security, and to comply with the local and regional legislation, Oodrive’s customers can choose to store their data in Europe, South America, or Asia in Data Centers certified with ISO 27001:2013, RGS*** and Cloud Confidence labels.

 

CRF Health

CRF Health is the leading provider of patient-centered eSource and telemedicine technologies and service solutions for the life sciences industry. With experience in more than 800 clinical trials, over 100 languages and across 74 countries, CRF Health’s TrialMax® platform consistently demonstrates the industry’s highest data accuracy, patient and site compliance, and patient retention. Its recent acquisition of mHealth provider Entra Health, has allowed CRF Health to extend the connectivity of its existing technology to now include cloud-based remote patient monitoring, telehealth, data exchange and analytics.

CRF Health’s eSource solutions improve trial engagement by making the patient the center piece of the healthcare and clinical trial process, and seamlessly integrating into sites to maximize protocol compliance. The integrated TrialMax platform includes eCOA solutions for collecting PROs (Patient Reported Outcomes), ObsROs (Observer Reported Outcomes), ClinROs (Clinician or Rater Reported Outcomes), and PerfOs (Performance Outcomes), and features TrialConsent™, an electronic solution for collecting informed consent in clinical trials.

Codeless is a highly technical, client-focused organization that supports companies with their digitalization and complexities of doing business on a global scale. The Codeless team covers over 40 industry professionals. Its business model is to provide software-solutions that are user-friendly, efficient and according to the Mobile & Cloud first principle. Their solutions are defined by the latest technology, high level of user-friendliness and beautifully designed User Interfaces.

With over 3600 employees, Cegeka is one of the top ICT providers in Benelux. They develop, implement and manage IT applications and infrastructures for medium-sized and large organizations. They overcome challenges for clients in the healthcare, social security, retail, public, industry, logistics and financial sectors. Cegeka’s current portfolio includes customers from all over the world, with a vast majority in the BeNeLux region, customers for which they provide 24/7/365 availability.

Customers make use of the services that Cegeka delivers, to implement and integrate IT infrastructures, managed services, outsourcing, user support, desktop management, the development and implementation of applications, technical support and consultancy. With their own data centers in Hasselt (BE), Leuven (BE) and Veenendaal (NL), Cegeka is ready for the future and for new business models, and so are its customers.

eMAG is a pioneer of the e-commerce market in Romania and they aim to become the biggest online shop in Central and Eastern Europe. With 4 offices in Romania, Bulgaria, Hungary and Poland, eMAG has a clear drive for an always improving customer experience. They bring value to their customers by saving them time and money, and they continuously invest in services based on technologies developed in Romania and Poland.

 

Veoneer (Autoliv)

Veoneer is the world’s largest pure-play company focused on Advanced Driving Assistance Systems (ADAS) and Automated Driving (AD). We are 7,900 people in 13 countries worldwide, working on making the world’s fastest growing, cutting-edge technologies — like radar, night vision, electronic controls, and human-machine interface — ready for the demands of mass production and real world use.

 

E.ON

E.ON is a privately-owned international energy company. Our 40,000 colleagues in 13 countries work daily towards the improvement of technical innovations and user-friendly customer solutions for the new energy world. We are the first large energy company to focus more heavily on the energy of the future through our three business areas of energy networks, renewable energies and customer solutions.

E.ON Software Development (ESD) is a recent E.ON group initiative. We are an Agile Delivery Facility that mainly focuses on insourcing strategic international and local developments and securing E.ON Group competitive business knowledge. We are now creating a high quality, world-class Romanian Team in Iaşi and a global software services E.ON hub in Bucharest.

ESD believes that IT is less about doing things in a particular way, and more about moving the business forward and giving it a stronger technological advantage. We are shaping the global energy future under one of the biggest brands in Europe on the energy market, E.ON, in sixteen countries.

We grow our culture in an Agile way, DevOps mindset being the backbone of our company. We built our foundation on a Design Thinking approach to meet our user’s expectations.

E.ON Software Development offers:

  • an Agile working environment;
  • the chance to be part of a new team from inception, the beginning of a promising future
  • maybe one of the biggest professional rewards, the chance to see that your work is useful for millions of users;
  • a stable work environment, which will let you have your personal and fulfilling work rhythm;
  • flexible working environment and a fair amount of holidays, so to provide the right balance between your private and professional life;
  • the chance to pick what you want from a wide range of benefits. From gym to holidays, from food to local transportation pass. There are so many, that we don’t have enough space here to write them.

 

Digital Science

Digital Science is a technology company working to make research more efficient. We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open and effective. Our portfolio includes admired brands including Altmetric, Dimensions, Figshare, ReadCube, Symplectic, IFI Claims, GRID, Overleaf, Labguru, BioRAFT, PeerWith, UberResearch, TetraScience and Transcriptic. We believe that together, we can help researchers make a difference. Visit www.digital-science.com

 

logo godaddy

From April 2017, HEG and GoDaddy have joined forces to better serve small businesses and web experts around the world. More than 16 million customers depend on HEG and GoDaddy to help them build powerful online identities and turn their ideas into reality. Together, the companies will deliver even more value to customers and introduce innovative solutions to help their ventures succeed.

GoDaddy’s mission is to give its customers the tools, insights and the people to transform their ideas and personal initiative into success. GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. GoDaddy will also now lead the World Hosting Days and NamesCon brands and conferences. GoDaddy will continue to operate both conferences independently and will invest in their continued growth.

Customers of HEG’s brands, including 123 Reg, Heart Internet, Domain Factory, Host Europe, Paragon Group, Server4You, and Serverloft, can continue to contact customer support and access their services as they’ve always done.

The HEG brand will be replaced by the GoDaddy brand moving forward. HEG will continue to operate in its current locations.

 

Eset

For over 30 years ESET developed top of the industry software and security services. With solutions varying from endpoint and mobile dedicated security solutions to encryption and 2-factor authentication, the high-quality products of ESET offer consumers and companies the safe working environment they need to reach their true technological potential. The company is supported by research and development centers from all around the world and in 2017 ESET came to Iasi, Romania. More than 100 million users worldwide trust the ESET solutions, making it one of the most recommended security solutions in the world.

 

logo ezlo
MiOS is a powerful, flexible software engine developed to give a home owner, light commercial enterprise operator or small business owner the tools to save energy and increase security from anywhere in world. We are developing versatile and compelling market-ready solutions for Hardware Manufacturer, Service Provider, Utility/CO-OP, or Integrator that will help them serve their channel partners and delight their end users.
Recently, eZLO announced the acquisition of MiOS to accelerate time to market in Smart Home sector. We are now a global innovator of home automation, engineering world-class home automation technology and solutions. Building on our proven team of leaders in IoT and security software development, the company provides high quality, innovative software engineering that raises the bar in the home automation market.
MiOS and its Vera branded consumer line of products continue to operate under existing brands as part of the eZLO Innovation family, and eZLO will invest further in the products and platforms currently under development. Additionally, MiOS brings to eZLO an impressive sales channel with a global customer base ranging from innovative start-ups to Fortune 500 companies; we became one big international team, with eZLO’s global headquarters in Clifton, New Jersey, and offices in the Philippines, Ukraine, Romania and Colombia.
For more information, visit www.ezlo.com.

Edurom

Edurom is a national company that has been successfully providing in Romania, since 2002, human resources services, based on two powerful and well known global methodologies: BELBIN and Situational Leadership -The Original Model.

Moreover, EDUROM exclusively represents these methodologies in Romania. Thus, day by day, we are striving to: Build Leaders, Create and Develop PERFORMING Teams, and achieve significant Improvements of Productivity for our customers. Based on this, Edurom provides professional services in Training, Recruitment, AND Consultancy (Performance Management and Productivity Improvement).

 

Appsbroker

Appsbroker is Google’s largest partner in Europe, helping drive Google Cloud and Apps adoption at major enterprises across the globe and helping hundreds of thousands of people embrace SmarterWorking. Their SmarterWorking solutions leverage the power of Google Cloud to help modernize and streamline big business functions; helping teams collaborate and transform ways of working.

Appsbroker delivers digital transformation strategies that unlock real business value. Whether it’s hidden in data, corporate knowledge, people, or processes; Appsbroker’s SmarterWorking solutions, built on Google Cloud, are leading the way in business transformation.

 

Fortech is a software services company established in 2003 and headquartered in Cluj-Napoca, Romania. Employing more than 600 software engineers and growing, Fortech is one of the largest IT service providers in the region, repeatedly included in Deloitte rankings of the fastest growing technology companies in Central and Eastern Europe.

What sets Fortech apart are its technical prowess and deep respect for all of its stakeholders. Their approach to software engineering combines strong technical know-how, Agile delivery methods and a blend of code quality practices and metrics refined over 13 years of experience.

Fortech enables its clients to gain competitive advantage with dedicated software teams, capacity to scale and strong software engineering expertise. More than 140 clients have chosen Fortech as their software engineering partner, among which T-Systems, Swisscom, Symantec, Pfizer and Renault.

 

CompuGroup Medical is a leading global eHealth provider. Their software and communications solutions assist doctors, dentists, hospitals, pharmacists, associations, networks and other service providers with workflow, diagnosis and therapy. The platforms they provide facilitate the networking of all healthcare stakeholders. With a customer base of around 385,000 service providers worldwide, CompuGroup Medical covers:

  •         General practitioners and dentists
  •         Hospitals, clinics, rehabilitation centers and care facilities
  •         Pharmacies
  •         Health insurers
  •         Pharmaceutical companies
  •         Public bodies

CompuGroup Medical provides modern IT solutions which are in step with the latest developments in the field of medicine and which meet the needs of the healthcare sector. This enables users to store, exchange and access medical information when and where they need it, improving their performance and benefiting patients whilst savings costs. Their solutions work for people who care about health by providing them with relevant medical information and data anywhere and anytime they require it.

 

Since 1919 the name Preh has stood for technical innovation and the flexibility typical of mid-sized German companies. Our company, which started out as a component manufacturer for the radio industry, gradually developed into a pure automotive supplier. Today we are a leading global automotive supplier group with €1.176 million in sales and more than 6.600 employees in Germany, Poland, Portugal, the U.S.A., Mexico, Romania and China.

Preh’s particular strengths include the high percentage of research and development done in-house and its extremely high degree of vertical integration. As a result, customer requirements can be implemented flexibly and quickly. And with the “Pre(h)mium Quality” that we are so proud of.

At the end of 2012, the Joyson group in Ningbo, China acquired 100% of the shares in Preh and integrated the company into the Liaoyuan Joyson Electronic Corp., which is listed on the Shanghai Stock Exchange. This step completed the systematic merger of the two companies so that they could push ahead on further developments in all areas. At Preh the people-oriented environment that is typical of small and mid-sized German “Mittelstand” companies is combined with the dynamism and creativity of a modern technology-based enterprise.

A product lifecycle management and development company that accelerates business growth. 3Pillar believes in engineering software products that have a true purpose. And they know that you need a partner that doesn’t just plan, but one who can get it done.

What makes 3Pillar different is their mindset. The company didn’t evolve out of IT consulting. They’re a new breed of product development company, born from the world of engineering excellence and focused on value creation through software. 3Pillar knows what it takes to build successful digital experiences in an increasingly noisy world, providing solutions that are purpose-driven and results-oriented.

 

logo mind

MIND is a leading provider of convergent real-time end-to-end billing and customer care product based solutions as well as unified communication call accounting and analytics solutions for organizations and large multinational corporates. Founded in 1995 with a vision to provide comprehensive yet flexible, ready for deployment solutions to any telecommunication service.

Today, with over 250 experienced engineers and professionals, MIND continues to provide product based solutions enabling even complex operators short time to market service launch. MIND delivers its applications in any business model (license, SaaS, managed service or complete outsourced service) to enable its customers to choose the best model that fits their needs.

 

ISSCO

ISSCO is the brand behind successful IT projects delivering in the West innovative technologies assimilated along 15 years of worldwide software development experience. ISSCO is widely known on the international market in Western Europe doubled by a prolific activity on the Romanian market, thus we are a perfect and healthy combination of OUTSOURCING and DEVELOPMENT OF OWN SERVICES AND PRODUCTS.

Outsourcing is a core component of their business, they work selectively for valuable customers on software development projects, building up specific teams that develop new solutions on explicit requests. In this approach, they use both latest technologies and current methodologies focusing on team involvement in architectural decisions. Their internal projects focus on their own products and solutions, which they develop and sell globally focusing on the needs of both small business and those of corporation solutions from scratch:
● Software development
● Mobile applications
● Hosting
● Quality assurance as a Service
● Cloud solutions;

ISSCO focuses daily on Company values, stimulates its team to work in a professional tempo to performance and valuable experience! The implementation of their successful projects would not have been possible without the involvement and sustained effort of a 45 developers team working in both Iasi and Bacau offices.

Now they are opening an office in Chisinau too and eager to welcome newcomers in their team!

They are also present in the social life of the community that they serve through active participation in social charity events.

 

Casa Auto Iasi

Casa Auto is part of Tester Grup, one of the first entrepreneurial businesses in Iași and Moldova, a solid and dynamic group of companies with a history of nearly 25 years, operating in areas like car dealership, real estate, car sharing, manufacturing, insurance broker and HoReCa.

Casa Auto is the largest automotive complex in the region and the dealer with the highest number of brands represented in Romania. With 13 brands in its portfolio and the largest second-hand car park, Casa Auto is a benchmark in its field representing some of the most renowned auto brands in the world (Mercedes-Benz, Hyundai, Mitsubishi, Jaguar, Land Rover, Mazda, Honda, Dacia, Nissan, Citroen, Peugeot, Opel, Renault), constantly aiming to reinvent itself in order to exceed the expectations of their customers.

 

 young culture

youngculture is the Romanian development center of NSM Engineering, a Swiss software company with more than 20 years of activity in the Swiss, German and Austrian markets.

With multicultural teams, three development centers and more than 250 employees, the company develops and manages extremely complex software solutions for discerning clients, software development departments of large corporations or software development companies activating especially in eCommerce, Finance and Aviation sectors.

With eCommerce as a strategic business unit, focusing on enterprise grade solutions, youngculture is the first software company in Iași that has opened a SAP Hybris Commerce competence center, having its own training program, growing SAP Hybris certified software engineers and working on platform development projects. Our SAP Hybris know-how allowed us to enter into strategic partnerships with well-known top companies, and, recently, with Pearson, the world’s learning company, that’s undergoing a complex digital transformation process, going from a publishing to a digital company.

Following the same approach towards acquiring specialized knowledge, youngculture is committed to build competences in working with other digital platforms, like Adobe Experience Manager .

Our software engineering teams’ expertise is constantly growing – we support complete software development life-cycle, using Java (along with SAP Hybris and Adobe Experience Manager) and .NET top technologies, together with Business Analysis, Automated Testing, DevOps and technical governance competence, following Scrum as methodology.

Our approach is an expression of the values that we place on our work and ourselves: to create a culture of caring for both our people and our clients. We all contribute to the company’s success in the best possible way when working together, converging our own specific strengths to build quality software solutions for our clients. Organized in small, carefully chosen and excellently skilled teams, we benefit from the flexibility offered by the flat hierarchy and the open communication to solve every problem faced and to do what we know best – software engineering.

 

logo osf

OSF Global Services achieves its success by establishing meaningful, unwavering values that we apply to every aspect of our business. We focus on respect, flexibility, and commitment to our clients and our team.

We optimize your applications and transform your technology to propel your business, making it more profitable, productive and competitive. And we accomplish these goals through a combination of cutting edge skills, domain expertise and best practice methodologies. Our SLA-grade services portfolio includes Applications Development; Enterprise Application Integration; Multilanguage Product Support; Application Testing; Virtualization Services; Cloud and SaaS Integrations; Enterprise HR Cloud Solutions; Customer Support Outsourcing.

Even in today’s challenging economy, OSF has grown at exponential speed. Since our founding in 2003, the company has doubled operations each year, resulting in continuous innovation and new services for our clients. More than 90% of our application development business is from repeat clients or their referrals, giving testament to our expertise and reliability.

 

nurd logo

NuRD Romania is a new division of research and development started from initial team of Comodo Romania office. It is a leading R&D/solutions provider building disruptive technologies and products to meet current and future needs. We foster our engineers and scientists in a unique environment where remarkable individuals can drive innovation in creative and unique ways. Nu Research and Development consists of two major R&D departments – NuRD Innovation Labs and NuRD Incubation Labs.

NuRD engineers are among the brightest minds in the industry. We are always looking for talented researchers, analysts and developers to help us build tomorrow’s solutions, today. NuRD operates under a set of principles such as integrity, innovation, excellence, passion and collaboration, which are critical to the continued success of our company, our partners and our employees.

Our purpose is to create and apply advanced, emerging technologies to make the impossible, possible. Translating a great idea into a viable product is a daunting prospect, especially if you don’t have the resources to plan, develop and market them.

NuRD are seasoned product-realization experts who can analyze target markets, determine key deliverables and create an end-to-end development map for any project.

 

gaus logo

Positioning Statement GAUS makes recruitment work without CVs. IT companies that need to employ Junior Developers can use GAUS to access intelligently pre-matched warm leads, that are ready to get hired. Unlike general recruitment tools, GAUS uses already available social data, aligns the expectations with an interactive chatbot and combines that with machine learning algorithms and recruitment know-how gathered from over 10.000 interviews to provide high accuracy matches. In this way, we transform the rigid selection process into a simple, effective and pleasant experience.

Regina Maria

Regina Maria aims at building a health network that cares about what happens to the community, and to the people. The private health network is driven by the firm belief that the patient is priority; that caring for the needs of the patient is the only way to provide excellent services.

Regina Maria’s vision is to live up to the expectations of the people with outstanding private medical services based on a strong system that believes in respecting and looking after its people.

 

logo prime kapital

Prime Kapital is an integrated real estate developer, investor and operator. We focus on Central and Eastern Europe, investing predominantly in retail assets, residential projects and other office and mixed-use opportunities across all other real estate segments.

Our team comprises more than 100 real estate professionals, combining a multi-disciplinary skill-base along the entire property value-creation chain, including: investment, acquisition, design, construction management, leasing, asset and property management, sales, marketing and mortgage finance.

With more than 30 successful commercial developments and re-developments delivered over the last 10 years, the team has an exceptional track-record.

 

Meet the Partners for Codecamp in Suceava | 20 October

codecamp suceava partners

Codecamp Suceava will be back on October 20. Don’t forget to register HERE. The complete agenda will be announced soon.

In the meantime, we want to thank our partners for being with us every step of the way.

Softvision

Established in 1998 in Cluj-Napoca, Softvision is now a big and global outsourcing company that provides great software product development services to their clients. Softvision expanded throughout Romania in Baia Mare, Bucuresti, Iasi and Timişoara. The company develops over 300 projects for over 100 clients from Europe and USA, in the following fields: software development, testing and quality assurance, mobile apps, UI/UX Design, support services and others.

Softvision is renowned for its Top 500 Fortune, Silicon Valley and Wall Street clients: Microsoft, Toshiba, Alcatel, Sharp, Swisscom, Sprint and others. In 2016, Softvision merged with well-renowned US-based Company SPI (Software Paradigms International), thus becoming an International Company with offices also in Canada, Australia, Brazil and India.

With the merger, Softvision gained new clients from the retail segment: Macy’s, Saks Fifth Avenue, Bloomingdale’s, Neiman Marcus, Lord&Taylor, Estee Lauder, Michael Kors. Softvision encourages their employees to work hard, play hard and to continuously learn through the Softvision University Program.

This was developed to offer full support to every individual in the company to reach the highest professional development level in accordance with their potential. Softvision University comprises 11 communities: .Net, Android, iOS, Web, DB, QA, Java, C/C++, DevOps, PM and Artificial Intelligence.

 

BRD Groupe Societe Generale

For most of the Romanian, BRD is a day to day presence, spread all over the country. We are a Top Romanian Bank and one of the companies listed at BVB. We have also a long history. Descendent of the National Industrial Credit Society, created in 1923, BRD was initially the Investment Bank of the Romanian country before becoming, in 1990, an universal bank. In 1999, Societe Generale became the majority shareholder of the bank. The French bank, one of the biggest from the euro are, with 145.000 employees in 66 countries and over 31 mil.  Clients from all over the word, transferred in Romania know-how that allowed us to become shortly one of the leaders of the Romanian market.

We constantly are looking to innovate ourselves, while offering to a wide public programs and products tailored, from kids to students and businesses of different sizes, comfort and  security. We have 2.3 mil clients and 780 branches. Our activity covers three major business lines: retail and IMM, big corporations and investment banking. With over 7.500 employees we are one of the biggest banking employers.

BRD is an important economic actor in the local economy but also we are an active social player, involved in the community through projects and programs that cover social, cultural and sportive areas.

We are proud to support technology and innovation in our country and we engage our efforts in developing key actors (the new generation of IT specialists and tech entrepreneurs ) for a digital society. Our main projects are  BRD First Tech Challenge, the Robotics Labs and Innovation Labs but we constantly continue to search and support initiatives, such as Codecamp,  that contribute to support the Romanian creators of technology and innovation. Furthermore we have developed a special offer for the IT segment through which we hope to answer  the daily banking needs of this public.  Find out more details on www.brd.ro/code

 

NTT DATA Romania provides development assistance and expert advice for customers across various industries, IT service providers, system integrators and software companies. The services offered cover the entire software development and management lifecycle. Currently the company serves over 300 clients in multiple countries, including Romania, Germany, Austria, Switzerland, Netherlands, Norway, Finland and USA.

The added value provided by NTT DATA Romania lies within the specific know-how of various business lines. This includes a thorough understanding of the main challenges felt by clients and the current economic environment. These aspects have significantly contributed to the growth of the company over the past 17 years, along with consistently enhancing customer experience.

 

Continental

Continental is a top-tier automotive manufacturing company that specializes in tyres, interior electronics, chassis components, brake systems, powertrain, tachographs and numerous other factors related to the transportation and automotive industries. Continental is divided into five sections: Chassis & Safety, Interior, Powertrain, Tyres, and Contitech. One of the company’s main areas of expertise is fuel consumption, attained via reduced-resistance tyres, more efficient fuel injection systems and hybrid propulsion systems.

Two programming aficionados, Daniel Dines and Marius Tarca, both Romanian, started writing the history of UiPath more than 12 years ago founding DeskOver – a software outsourcing company. The firm was building automation libraries and sharing them with developers from all over the world and software development kits for other organizations such as IBM, Google and Microsoft to embed in their own products. Our code was and is still used on literally millions of machines around the world, part of different products.

In 2012, the team has realized the market fit with Robotic Process Automation (RPA) and started orienting resources towards building a platform for training and orchestrating software robots, and one year later they launched the first UiPath Desktop Automation product line based on Microsoft Workflow Designer – specifically targeting the RPA market. It was was the year the company initiated its first RPA journey with Sutherland and Dell to automate business processes. Already hundreds of processed were being automated using UiPath.

In 2015, DeskOver became UiPath, and concluded its first partnerships with several global BPO & Consulting Firms such as: Cognizant, Capgemini, Symphony, NIIT, Genfour, Virtual Operations, Symphony. Hundreds of processes began to be automated using the UiPath RPA tool. A stream of international recognitions followed suit – Aecus recognized UiPath as a Prominent Technological Innovator, Horses for Sources positioned UiPath in the Winner Circle of their RPA blueprint.

In April 2016, UiPath oversaw the launch of Front Office and Back Office Server suites, and also made available the Studio Community Edition reaching 10,000 active members in 6 months.

2017 was clearly the year of global expansion for UiPath. In April, the company raised a $30 million series-A funding led by Accel to assist with company expansion and product development, focusing on Artificial Intelligence capabilities. UiPath continued to grow – teams scaling up and new locations opening globally: Tokyo, Singapore, Australia, Paris. UiPath Academy was born allowing thousands of people worldwide train with the UiPath RPA platform solution. UiPath’s footprint in the automation industry kept being acknowledged with several honouring titles – a global Leader and Star Performer in RPA (Everest Group), and – based on superior technology – as RPA industry leader (Forrester).

UiPath debuted its UiPath Forward event series in New York, which then continued to London and Bengaluru amassing more than 2000 customers, partners, analysts, thought leaders in the field of RPA to discuss its future and the impact on work and society.

At the beginning of this year, UiPath became a unicorn company! It raised $153 million Series B funding led by Accel, with Capital G (former Google Capital) and Kleiner Perkins Caufield & Byers as co-contributors. UiPath became the only RPA vendor to be named a Leader and Star Performer for two years in a row by the RPA PEAK Matrix survey conducted by Everest Group.

Half an year later, UiPath raises a new $225M funding Series C led by @CapitalG and @SequoiaCapital, becoming one of the fastest growing enterprise software companies in history.

UiPath is currently the enterprise RPA platform with the widest rate of adoption. More than 1800 enterprise customers and government agencies use it to rapidly deploy software robots.

UiPath’s presence extends now to 16 countries throughout North America, Europe and Asia, and employs more than 1700 people.

ASSIST Software is a software development company based in Romania, Suceava, that has a strong presence on the international market with over 230 clients around the world. The company was founded in 1992 and since then, has been on the market as a supplier of innovative solutions having delivered over 400 projects using a variety of technologies. Our team, with more than 160 talented and enthusiastic people, has a solid and proven track record, delivering high quality and timely services.

The fact that our company is dynamic, progressive and flexible also eager to embrace new technologies, gives us the opportunity to take different project roles such as software engineers, QA engineers, project managers, business analysts, solution architects, designers or DevOps.

If you are talented, if you have the potential to evolve personally and professionally and you are looking for an opportunity where your talent and creativity are valued and rewarded, help ASSIST to build the best software development team in Romania! Find out more about our open positions. Get to know us better by watching the videos on our Youtube channel.

 

Endava is a public technology company, with over 17 years of experience of working with some of the world’s leading Finance, Insurance, Telecommunications, Media, Technology, and Retail companies. Through the Digital Evolution, Agile Transformation and Automation solutions, Endava helps its clients be more engaging, responsive and efficient by supporting them from ideation to production.
Endava has 4,700 employees located in offices in North America and Western Europe and delivery centers in Romania, Moldova, Bulgaria, Serbia, Macedonia, Argentina, Uruguay, Venezuela, and Colombia.
Along with investing in long-term customer relationships, Endava recognized the importance of providing rewarding and challenging careers for people and, by doing so, has established itself as the employer of choice in certain regions.

Edurom

Edurom is a national company that has been successfully providing in Romania, since 2002, human resources services, based on two powerful and well known global methodologies: BELBIN and Situational Leadership -The Original Model.

Moreover, EDUROM exclusively represents these methodologies in Romania. Thus, day by day, we are striving to: Build Leaders, Create and Develop PERFORMING Teams, and achieve significant Improvements of Productivity for our customers. Based on this, Edurom provides professional services in Training, Recruitment, AND Consultancy (Performance Management and Productivity Improvement).

 

Casa Auto is part of Tester Grup, one of the first entrepreneurial businesses in Iași and Moldova, a solid and dynamic group of companies with a history of nearly 25 years, operating in areas like car dealership, real estate, car sharing, manufacturing, insurance broker and HoReCa.

Casa Auto is the largest automotive complex in the region and the dealer with the highest number of brands represented in Romania. With 13 brands in its portfolio and the largest second-hand car park, Casa Auto is a benchmark in its field representing some of the most renowned auto brands in the world (Mercedes-Benz, Hyundai, Mitsubishi, Jaguar, Land Rover, Mazda, Honda, Dacia, Nissan, Citroen, Peugeot, Opel, Renault), constantly aiming to reinvent itself in order to exceed the expectations of their customers.

 

logo osf

OSF Global Services achieves its success by establishing meaningful, unwavering values that we apply to every aspect of our business. We focus on respect, flexibility, and commitment to our clients and our team.

We optimize your applications and transform your technology to propel your business, making it more profitable, productive and competitive. And we accomplish these goals through a combination of cutting edge skills, domain expertise and best practice methodologies. Our SLA-grade services portfolio includes Applications Development; Enterprise Application Integration; Multilanguage Product Support; Application Testing; Virtualization Services; Cloud and SaaS Integrations; Enterprise HR Cloud Solutions; Customer Support Outsourcing.

Even in today’s challenging economy, OSF has grown at exponential speed. Since our founding in 2003, the company has doubled operations each year, resulting in continuous innovation and new services for our clients. More than 90% of our application development business is from repeat clients or their referrals, giving testament to our expertise and reliability.

JetBrains

At JetBrains, code is their passion. For over 15 years they have strived to make the strongest, most effective developer tools on earth. By automating routine checks and corrections, their tools speed up production, freeing developers to grow, discover and create.

Their line of software products include:

* IntelliJ IDEA (The most intelligent Java IDE)
* PhpStorm (Lightning-smart PHP IDE)
* WebStorm (The smartest JavaScript IDE)
* PyCharm (Python IDE for professional developers)
* RubyMine (The most intelligent Ruby IDE)
* AppCode (Smart IDE for iOS/OS X development)
* CLion (A smart cross-platform IDE for C and C++)
* DataGrip (Your Swiss Army knife for databases & SQL)
* PyCharm Edu (Professional tool to learn programming with Python)

* Rider (New Cross-platform .NET IDE based on the IntelliJ Platform and ReSharper)
* ReSharper (Visual Studio extension for .NET developers)
* ReSharper C++ (Visual Studio extension for .NET developers)
* dotTrace (.NET performance Profiler)
* dotMemory (.NET memory Profiler)
* dotCover (.NET unit test runner and code coverage tool)
* dotPeek (Free .NET decompiler and assembly browser)

* TeamCity (Powerful Continuous Integration out of the box)
* YouTrack (Issue tracker designed for development teams
* Upsource (Code review and repository browsing)
* Hub (JetBrains team tools, integrated)

* Kotlin (Statically typed programming language for the JVM, Android and the browser)
* MPS (DSL development environment)

logo mind

MIND is a leading provider of convergent real-time end-to-end billing and customer care product based solutions as well as unified communication call accounting and analytics solutions for organizations and large multinational corporates. Founded in 1995 with a vision to provide comprehensive yet flexible, ready for deployment solutions to any telecommunication service.

Today, with over 250 experienced engineers and professionals, MIND continues to provide product based solutions enabling even complex operators short time to market service launch. MIND delivers its applications in any business model (license, SaaS, managed service or complete outsourced service) to enable its customers to choose the best model that fits their needs.

logo rubik hub

The HUB from Piatra Neamt is a consistent binder for the entrepreneurial ecosystem in the region. They dare to challenge those who are willing to join the community through initiative, transparency, courage and determination. Whether it’s entrepreneurs in the making, professionals in the business area, companies eager to invest, starting or mature startups or simply connectors and facilitators, each one and all together are the essential part of the HUB’s mission and contribute significantly to its story.

The HUB aims to increase the entrepreneurial environment and support it for a long term, but for that they need reliable players to join and act accordingly. In that sense, they are addressing companies that are open to an honest dialogue and focused on the real needs of entrepreneurial dynamics within the region, and such companies have already joined the HUB. They want to generate the energy and the creative spirit that excite and support people in their entrepreneurial challenges.

All these goals will be materialised through a series of programs, events and services that will serve the entire regional entrepreneurial community, activities that have already been tested and validated with the target group.

usv logo

Situated in Bucovina, the north-east region of Romania, USV is a public superior education institution. Our university is complex, innovative and it offers bachelor, master, doctoral and post-doctoral degrees. It also realizes scientific research in Economic Sciences, Technical Sciences, Engineering and IT, Natural Sciences, Humanities and Health.

Being more than half a century now in the service of higher education in the Suceava fortress, USV responds to the challenges of generating new bold projects with enthusiasm and responsibility. It assumes its role that being here under its protective and gratifying vault to achieve countless performances to form human models and moral marks. Over the years, these performances have undoubtedly contributed to the evolution and emancipation of the national spirituality.

 

logo uagpspm

UAGPSPM is a structure within the USV organization chart, which has as a fundamental objective to offer new employment opportunities to graduates with an important component – returning migrants to the country and the unemployed with higher education. It is based on improving the adaptation of the Romanian higher education system to the changing needs of the labor market. The main objective of UAGPSPM is to facilitate access to the labor market for graduates from current and future promotions at Ştefan cel Mare University in Suceava. The database created and regularly updated by UAGPSPM should facilitate a deeper understanding of the position of graduates in higher education on the labor market by collecting and processing relevant data in this regard.

 

logo incubaf

INCUBAF – This Business Incubation Lab is a first step in developing the entrepreneurial component of RDI activity in the university. Its aim is to provide support structures for teachers and students to initiate new intellectual or commercial projects. Therefore, it takes into consideration the development of the entrepreneurial university concept exploits university, exploiting knowledge through several forms such as patents, technology transfer, business incubation, spin-off development, etc. The lab also facilitates partnerships between the University, Public Administration and other industries through research contracts, consultancy, etc., thus leading to the commercial exploitation of the university research and regional development results.

Exhibit Your Startup at Startup Alley by Rubik Hub | October 27 | Codecamp Iasi

codecamp startup alley

The Startup Alley program came up after we realized the tremendous entrepreneurial potential of the North-East region. Youth and tech people are uniquely qualified for entrepreneurship because they’re bolder and more determined than previous generations. Therefore we’ve decided to give everyone a fair chance at business success. At Rubik Hub, our mission is to build a community where people can connect and get access to mentorship and education in order to thrive in today’s cut-throat startup world.

We’ve been mentoring both local and national startups for nearly 2 years, and right now we’re organising Startup Alley to give everyone a chance to get noticed. Building a startup from the ground up is easier said than done. But you have to start someplace if you want increase awareness and establish a brand identity. It’s time to take a risk and put yourself out there.

Book a spot on the Startup Alley: startups unveiling their solution

Whether you’re looking for funding, investment, or media attention for your recently-launched product, Startup Alley by Rubik helps put your business model in context. Join us on October 27 at Codecamp Iasi and you’ll have the chance to connect with like-minded people and industry experts eager to listen to what you have to share.

We’re looking for entrepreneurs with a unique vision and clearly-defined concepts and ideas. Everyone is welcomed to apply, but we have to be honest. We love pioneering business models active in industries like HealthTech, AI, Education, FinTech, Security, Gamification, retail, and IoT.

What will happen at Startup Alley?

Startup Alley is aimed at early-stage startups with services or/and product to show to the audience. Moderated by Rubik Hub Team, the event is looking to help aspiring entrepreneurs get their questions answered, connect with potential partners and clients, and receive constructive feedback that could help strengthen their business model.

To attend Startup Alley on October 27 at Codecamp Iasi, you’ll have to sign up HERE. We’ll have a closer look at your application and then we’ll assign a stand-alone booth where you can present your startup and product in front of all attendees.

Do you have a startup that you’re ready to present to the world?

Exhibit or launch your startup with Rubik Hub, at Startup Alley!